Analytics for Exhibitors
How to start incorporating analytics into your digital marketing plan
Analytics has long been the driving force behind all sound business decisions. From choosing where to spend your advertising dollars to understanding what drives visitors to buy tickets from your website, exhibitors now have access to a wealth of digital information that can enable them to make more informed decisions.
In this course we provide exclusive insights on moviegoer's behavior, from where they find their showtimes to how they purchase their tickets. We then take a deeper look into Google Analytics. This free tool is a wonderful resource to better understand your online users, track where they are coming from, and how to boost your conversions.
Google Analytics can seem intimidating at first but we give you the practical knowledge to get your Analytics account up and running and the understanding of how you can use its reports to improve your cinema's online presence.
Originally from Virginia, Joey graduated from Western Connecticut State University with a bachelor's degree in Financial Accounting.
He however quickly realized that the world of analytics was much more exciting! Starting 2 years ago, he joined Webedia Movies Pro as our Analytics Manager and is pursuing a career in database management, while also handling day to day operational functions.
He is Google Certified and is looking forward to sharing his bottomless knowledge with you.
In his spare time, he is a voracious reader who loves perusing his favorite science fiction novels while relaxing with his cat Bento.
StartIntroduction and Google Analytics Set Up (6:01)
StartDiving into your Audience (4:38)
StartThe Key to Where your Users are Coming From (4:28)
StartGetting a Grasp on What your Users are Doing on your Site (2:26)
StartFrom a Site Visitor to a Paying Customer (3:12)
StartCourse Recap (2:36)